Polaroid: Grey Label by Haus of Gaga

When Lady Gaga serves as a creative director of your brand, anything can happen.

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A COLLABORATION OF TWO ICONS

Under the direction of the Haus of Gaga, we had the honor of partnering with William Morris Endeavor to launch the Polaprinterâ„¢ GL10 Instant Mobile Printer from Polaroid. Our goal was to bring the brand to life again by showcasing the collaboration between two of the most influential icons of our time, Polaroid and Lady Gaga.

VISUALLY IMMERSIVE WORLDWIDE PACKAGING

Using CGI and creative retouch techniques, our artists crafted a 3D world made completely of black crystals. The final touch was to add a crystal hummingbird carrying vibrant color into the scene.

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