SHOW ME THE IMPROVEMENTS
The creative brief for this amazing event was straightforward: Show the process designers used to create the new Nike Vapor Untouchable uniforms. We asked ourselves, “What’s the most important thing to communicate?” The answer was just as straightforward: The improvements.
The new uniforms were to be revealed on the first Thursday Night Football game of the year. We wanted to create something truly special that showed the speed and dynamism each player gains when wearing the new ultra-light uniform.