Soolantra: Tough Topical

As a new pharmaceutical treatment for a common skin condition, Soolantra Tough Topical needed to find a bold way to build awareness and tell its story. We collaborated with McCann Echo, a leading healthcare advertising agency, to create a wide range of high-resolution promotional assets, including print materials, electronic media, and trade show displays.

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HOW IT ALL BEGAN

We collaborated with McCann Echo, a leading healthcare advertising agency, to create a wide range of high-resolution promotional assets, including print materials, electronic media, and trade show displays.

Behind the scenes

Starting with two concepts for print media, our CGI studio Ars Thanea developed a story based on the classic “good guys vs. the bad guys” framework. The project also involved the scriptwriting, animation, and the creation of a palette of arresting visualizations.

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"After watching a video, 64% of users are more likely to buy a product online."

Forbes, 2017